CLIENT: Shu Ke
ROLE: Associate Art Director
Shu Ke wanted to promote its complete range of products partnering with Wu Yi Fan. We used different sports that we linked to their product lines key features to promote Shu Ke complete offer.
We also did an online H5 Mini-site giving users different sports linked mini-games challenges link to our product's key features like precision, attack, defense, etc.
In this project, I was in charge of Key visual design and H5 mini-site design.
For these Key Visuals, I used Wu Yi Fan picture paired with strong Chinese Calligraphy font playing with the shape of the body and graphic elements to visualize product benefits more clearly.
For the H5 mini-site, we used Wu Yi Fan visuals and placed him in an abstract world presenting different sports challenges available on the website. Each sports mini-game challenge was directly linked to a specific product benefit letting consumers play and learn more about our products at the same time.