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NAME: Nicolas Barlier
POSITION: Creative Director
LOCATION: Shanghai
Meet Nicolas, a French Creative Director based in Shanghai.
With a decade of international experience anchored in China, he's shaped impactful brand narratives for the local market, across APAC, and globally for names like Polestar, Vaseline, Realme, Riot Games, Burberry, and Bottega Veneta.
Nicolas blends sharp strategy with compelling storytelling, adding a passion for weaving in innovative tech to create genuinely engaging experiences. He's not just about ideas, though; his work delivers real results, like driving a major market share turnaround for Vaseline and sparking viral success for realme (180M+ views!).
He thrives on creative challenges and excels at leading diverse, multicultural teams. He has extensive experience coordinating complex projects, working closely with partners and vendors across the globe to ensure smooth coordination and success across cultures.
Nicolas always uses an audience-first approach to find that unique brand edge and craft campaigns across digital, social, and experiential platforms that truly connect.
Fluent in English and French, with conversational Chinese.
Explore his work to see this vision in action.
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During my career, I had the chance to work with great clients from different industries, here are some of them.




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MEDIA.MONKS (Advertising)
CREATIVE DIRECTOR
PREVIOUSLY ASSOCIATE CREATIVE DIRECTOR AND CREATIVE GROUP HEAD
May 2021 - Now
Shanghai
Creative Ideas, Campaigns, KVs etc.. For Burberry, Riot Games, Chivas, Arc'teryx, Bottega Veneta, Chips Ahoy, Marriott Bonvoy, Polestar, Vaseline and more to come...
SAATCHI & SAATCHI (Advertising)
SR. ART DIRECTOR
December 2020 - March 2021
Shanghai
Creative Ideas, Campaigns, Shooting, TVC, Animatics, Packaging, for Pampers and Ferrero.
TOMORROW (Advertising)
SR. ART DIRECTOR / ART DIRECTOR
January 2019 - October 2020
Shanghai
Creative Ideas, Campaigns, Shooting, Visual identity, Packaging, Store design for Hermès, Loro Piana, Cartier, Saint Laurent, Starbucks, Ballantine's, Budweiser, Wallmart and more.
MINDHORSE (Advertising)
ART DIRECTOR
February 2017 - May 2017
Shanghai
Creative Ideas and Campaigns for Weetabix and Coffee Mix.
IMAG INTERACTIVE (Advertising)
ART DIRECTOR
October 2016 - January 2017
Shanghai
Creative Ideas and Campaigns for Huawei, Valliant and Tai gu hui.
ARKR DIGITAL COMPANY (Advertising)
ASSOCIATE ART DIRECTOR
March 2015 - October 2016
Shanghai
Creative Ideas, Campaigns, H5 mini-sites, Shooting and more for Evian, Stride, Suntory, Yili, Shuke and more.
FREELANCE (Multi disciplinary)
ART DIRECTOR
January 2013- March 2015
Paris / Shanghai
Webdesign for online business websites, UI and UX Design for android app. Creation of Logo and Visual identity.
Project gestion and client relationship.
BLACKANDGOLD (Branding, Packaging)
JUNIOR ART DIRECTOR (Intern)
September 2013 - December 2013
Paris
Projects development, Branding, Packaging, Visual Identity and Art Direction for President, Fleury Michon, Auchan and more.
MARYSE ELOY (Art School)
STUDENT
2009 - 2013
Paris
Master in Visual communication specialized in Graphic Design and Art Direction.