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CLIENT: Burberry
AGENCY: Media.Monks
ROLE: Creative Group Head
For Chinese Valentines Day, Burberry asked us to create a campaign to launch their capsule collection.
We created five different stories based on traditional Chinese love stories idioms that we reinterpreted in a modern way. These stories were fully 3D animated in horizontal and vertical format, featuring Burberry POP Deer IP wearing the CVD collection.
To go along with these stories, we extended the campaign and created a series of assets like KVs, WeChat stickers, WeChat red pockets, Printed gift cards, etc... that we deployed on every platform.
In this project, I was in charge of the five Animations films and KVs Art Direction.
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Five short animation films based on traditional Chinese love idioms with a modern twist featuring Burberry Pop deer IP and Burberry CVD capsule collection.
The animations were also released in vertical format for a better smartphone experience.
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Each key visuals have been composed to perfectly tell each story’s essence linking to the idioms in the copy and it's explanation.
The key visuals were also released in vertical format for a better smartphone experience.
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To spread the love on WeChat platforms, we created a collection of 18 stickers featuring POP deer IP and the CVD collection items to be shared on social media.
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In collaboration with local illustration artists, we released new interpretations of the love idioms and turned them into limited edition red packets to be won and shared on WeChat.
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We also used the artist's illustration to create gift cards and visuals for Red.
We offered gift cards in-store for purchasing an item from the Burberry CVD capsule collection.
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