Loro Piana

Love is a gift
from Nature

PROJECT 
DESCRIPTION

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CLIENT: Loro PIana
AGENCY: Tomorrow
ROLE: Sr. Art Director

For Chinese Valentine's Day, Loro Piana wanted to create an original story of love featuring their products.
Loro Piana's essence is to give its consumers the very best that nature has to offer.
We came up with "Love is a gift from nature", a concept around which we imagined three different stories where different natural elements such as Light, Wind, and Earth would come as gifts from nature.
We captured these gifts through the eyes of a videographer, creating a unique perspective on nature while having her enjoying each of these natural gifts.

Video

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Long version of the video featuring Maizi in her Loro Piana outfits capturing and enjoying the three different love gifts from nature.

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