For the 2020 Chinese New Year under the Rat sign, Loro Piana wanted to tell a touching story promoting their capsule collection.
A new trend for Chinese rich families is to travel abroad. Using that insight and Loro Piana's luxury clothes and fabrics, we created "Warmth of Togetherness"; the story of a rat family traveling a Loro Piana world.
The film was made in stop motion using Loro Piana's clothes and fabrics to create different scenes while displaying the high quality of Loro Piana's products.