Starbucks

GOOD GOOD

PROJECT 
DESCRIPTION

______

CLIENT: Starbucks
AGENCY: Tomorrow
ROLE: Art Director

Starbucks needed to launch its new line of green and plant-based products in China while targeting a young audience.
We created Good Good, a new sub-brand under Starbucks, representing their Plant-based and eco-friendly products in a young and appealing way using streetwear brand codes while avoiding any organic and green cliche.
In this project, I was in charge of creating the Good Good brand identity, I worked on logos and wrappers design.

Logos design options

______

First route featuring street style inspired modern logos to appeal to young audiences.

Second route featuring modern, indulgent, and warm logos.

Wrapper designs

______

We designed wrappers following the two routes options. modern cool street style and indulgent, delicious modern.

More projects

______

Escape Reality

COFFEE MIX

Warmth of togetherness

LORO PIANA