ROLE: Art Director
Starbucks needed to launch its new line of green and plant-based products in China while targeting a young audience.
We created Good Good, a new sub-brand under Starbucks, representing their Plant-based and eco-friendly products in a young and appealing way using streetwear brand codes while avoiding any organic and green cliche.
In this project, I was in charge of creating the Good Good brand identity, I worked on logos and wrappers design.
First route featuring street style inspired modern logos to appeal to young audiences.
Second route featuring modern, indulgent, and warm logos.
We designed wrappers following the two routes options. modern cool street style and indulgent, delicious modern.